Key speakers & topics

Testimonials Practical MEDMarketing 2018

Thanks for perfect event.“ (International pharma company)
First impression really strong“ (International pharma company)
Presentations were very good and we got new ideas, thoughts. We are an OTC company, so had limited information in this field.“ (International pharma trading company)
I wish that this format would continue as long as possible and participants could get useful news and insights fom strong lecturers.” (Pharma trading company)
Thanks for organising this event, especially to practical lecturers.“ (Pharma company)
There’s definitely something special about niche-scale events like MEDMarketingDay.“ (International pharma CLM company)

Practical MEDMarketing 2018

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In partnership with Actando, BrandPharma provides learning solutions for pharmaceutical industry, dedicated to technical skills development for Medical and Pharmacy Sales Representatives.

„MCM planning in pharma 2018.“
Janusz Krupa

Partner, BrandPharma (Poland)
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Industry aknowledged Digital Healthcare Specialist, Rene is now responsible for Content Marketing planning, execution and automation in Pharmaceutical and Service Industries,

„Content Marketing in a Multi-Channel enviroment involving key stakeholders.“
René Neubach

Content Marketer, Neubach Comms (Austria)
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With more than 12 successful years in pharma industry, from management consulting to practical engagement, Gustavas really knows nuances of marketing in regulated industries.

„CLM content case study: a view from customer and agency perspective.“
Natalya Tovkus

KAM, Viseven Europe (Ukraine)
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„CLM content case study: a view from customer and agency perspective.“
Ivan Chervotkin

Portfolio Manager, Men and Women Health Group, Pfizer (Ukraine)
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With more than 12 successful years in pharma industry, from management consulting to practical engagement, Gustavas really knows nuances of marketing in regulated industries.

„Efficient selling - from doctors to pharma to patients.“
Gustavas Jankauskas

Professional CEO in Pharma (Lithuania)
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In pharmaceutical industry since 2000, Michal now holds Director Supplier Services EE position with focus on supplier, government and association relations in CEE countries.

„Engaging doctors in digital communications in front of massive regulatory changes.“
Michal Pilkiewicz

Director Supplier Services EE, IQVIA (Poland)
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MDs and MBA degree synthesis with practical work experience in Pharma industry leads Elvijs to clear understanding of Pharma company needs, especially in Baltic and Nordic region.

„Challenges of MCM management in the Baltics.“
Elvijs Gulbis

Sales and Marketing Director, Vivanti (Latvia)

„ “

Testimonials on MEDMarketingDay 2017

Thanks for interesting conference.“ (Lithuanian pharma company)
Firstly, I thank you for the excellently organised conference.“ (International pharma company)
Thanks, it was really interesting event.“ (Pharma trading company)
It was very inspiring being there yesterday I really enjoyed presentations.” (International health comms agency)
Thank you for the very interesting event yesterday, lectures left great impressions.“ (Health news portal )
I heard positive feedback from my attending colleagues about the event, specifically mentioning the presentations from Vertic, Astra and Google as really good ones.” (International pharma company)

MEDMarketingDay 2017

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In his current role, as International e-Marketing Manager János focuses on driving the adoption of meaningful and adequate use of digital tools in the marketing of Gedeon Richter’s European markets.

„Marketing dilemma: what to expect from digital in pharma.“
János PÉNZES MD

International eMarketing Manager Gedeon Richter Plc. (Hungary)
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Every day Mikkel helps healthcare brands develop multi-channel strategies, roadmaps for execution and the tactics that change behavior among HCPs, patients and their relatives.

„Product launch in multichannel: from strategy to execution.“
Mikkel Arnoldi

Head of Vertic Healthcare (Danija)
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With more than 12 successful years in pharma industry, Gustavas now leads the biggest pharma chain in Latvia. from management consulting to practical engagement, he really knows nuances of marketing in regulated industries.

„Pharmacy marketing and communications. What to plan for the future?“
Gustavas Jankauskas

CEO Meness Aptiekas (LV)
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With background in sales and media, now Gryta monitors growth and development of digital market in the Baltics. By using state of the art technologies, Gemius provides marketers with insights helping to make informed decisions.

„Healthcare on the internet - who browses what and where. Pharma ads review.“
Gryta Balserytė

Regional manager Baltics at Gemius (LT)
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Justas works at Google HQ in Dublin and helps Baltic companies deliver digital campaigns, including specific projects in healthcare, needing certain understanding of advertising policies.

„Search and health marketing. Best practice and things to avoid.“
Justas Lozinskas

Market Experience Lead at Google (Ireland)
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Ieva is passionate about “What digital can do” in building sustainable platforms and valuable content, when it comes to Digital marketing strategy in pharma company. She has a background in technology and working in digital marketing teams.

„Disease awareness content and platforms with added value in digital.“
Ieva Valpētere

AstraZeneca Digital lead for Baltics (LV)
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With 13 years of experience in marketing and sales, Martynas believes that internet can save lives.

„Lithuanian patients on the internet. What do they do?.“
Martynas Navickas

CEO, Manodaktaras.lt (Lithuania)
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More than 15 years of experience in marketing management (including pharmacy) in various companies both in domestic and international markets (the Baltics, CIS countries, Central and Eastern Europe, Turkey, Middle East and Africa).

„Prescription for effective digital communication in healthcare industry.“
Līga Buša-Lehtonena

Marketing Angels (Latvia)
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For more than 5 years Gytis consults medical clinics on marketing strategies and executions. Gytis knows how to balance premium segment image with sales promotions, what always interests patients, what is optimal balance of online and offline communications.

„Marketing and communications in Premium class clinic.“
Gytis Melnikas

Associate marketing manager, Groziochirurgija (Lietuva)
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„Data management and protection in direct marketing.“
Simona Gavorskaitė

Representative, State Data Protection Inspectorate (Lithuania)

DIGIPharmaDay 2016

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Emma helps the pharmaceutical industry to up-skill and adapt to the era of ‘digital medicine’.

„The rules of patient engagement in a world of socialised health.“
Emma Sutcliffe

Patient Engagement & Socialised Health Expert (UK)
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Dave is a Director of Ethical Reach, a consultancy specialising is Multichannel Marketing Strategy (MCM).

„Digital thinking in pharma: challenges of implementing digital programmes.“
Dave Clarke

Director, Multichannel Exponent, Ethical Reach (UK)
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Last 11 years Vendula has worked for Pears Health Cyber a company dedicated to multichannel marketing and innovative communications.

„Creating digital solutions for both doctors and patients.“
Vendula Machačkova

International Business Strategy and Operations Manager, Pears Health Cyber (Czech Republic)
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János focuses on driving the adoption of meaningful and adequate use of digital tools in the marketing of Gedeon Richter’s European markets.

„Digital Pharma Mindset- Connecting The Dots Between Concepts And Practice.“
János PÉNZES MD

International eMarketing Manager Gedeon Richter Plc. (Hungary)
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Petra and her team is committed to help health service providers to digitalize their core processes and and improve the patient experience in health care.

„Design for change. The change-makers guide to transforming healthcare.“
Petra Jäntti

CEO&C0-founder, Kaufmann/Noona Healthcare (Finland)
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Igor is an author of a number of medical apps, multichannel communication management systems and specialized medical portals. He launched over 250 projects.

„Where Multichannel is heading? Overview of processes and impact.“
Igor Gnot

Partner at Connectmedica (Poland)
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Marcin Urbanowski, Commercial Director for QuintilesIMS with strong business knowledge proven with 15 years of experience in different areas of services for pharma industry .

„Multichannel campaign management - A measurable opportunity.“
Marcin Urbanowski

QuintilesIMS Health Technology Solutions (Poland)
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A journalist by training, Patu is especially interested in new technologies, gamification and design tools to build organizational awareness and social impact.

„Gamification in health: practical aspects.“
Patu Antunes

Marketing & Growth Manager, PlayBenefit (Spain)
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Gintarė Jarašiūnė – founder of the largest and most-visited online project pincetas.lt.

„When patients rate doctors: searching for objectivity online.“
Gintarė Jarašiūnė

Entrepreneur, pincetas.lt developer (Lithuania)
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Audrius Lučiūnas – founder and CEO of 9 LINE, Ltd., company that sells medical devices over the internet. By education – an IT professional, by nature – a businessman.

„4P marketing mix transformation in the digital space.“
Audrius Lučiūnas

Founder and CEO, 9Line / gerilesiai.lt (Lithuania)

DIGIPharmaDay 2015

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More than 19 years of experience in Pharma & IT industries. Over 800 digital marketing initiatives for the life science companies. Expertise in Multi-Channel Management and Closed Loop Marketing.

„Specifics of multichannel marketing in pharma. Practical tips and tricks“
Christian Stehle

Owner, Multi-Channel Management & Services, Austria
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Martina has been working in pharma digital marketing since 2008. First – at pharma agency and then as Multichannel Marketing Manager at Bristol-Myers Squibb.

„Multichannel marketing solutions in pharma. Insights for successful projects.“
Martina Svobodova

Multichannel and Digital Manager, TAKEDA, ECE
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János Pénzes MD has experience with products from various therapeutic areas and of a wide range of life-cycle stages.

„Apps in pharma. What works best? Added value services for better results“
János PÉNZES MD

International eMarketing Manager Gedeon Richter Plc.
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Started in 1997 as Senior Medical Editor at the startup JGHC in CT, USA. From 1999 worked 9 years at the Springer Science & Business Media as Senior Medical Editor and Consultant.

„Reaching doctors with modern digital tools. Differences between markets“
Dr. Inga Strehlow

Member of the Board, Pears Health Media, Germany
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Marcin Urbanowski, Commercial Director for IMS Health Technology Solutions with strong business knowledge proven with 15 years of experience in different areas of services for pharma industry .

„MLM: how to be customer-centric and deliver value to the company?“
Marcin Urbanowski

IMS Health Technology Solutions (Poland)
Phone: +370 666 11203
Fax: +370 666 11203
info@medmarketingday.lt
Organizatorius: Hounds UAB
Konstitucijos pr. 12, Vilnius
PVM kodas: LT100008143814